Grand Opening of Jula market
Opening of 100th outlet of Swedish retail chain is a big deal and serious responsibility. eXPRESJA has been chosen for this because we proposed the most interesting, comprehensive promotion plan with activities scheduled for a month before the opening ceremony. That's why thousands of clients had a chance to learn about the new brand coming to the city.
On April 14th we supported Bydgoszcz Birthday Run. A few days later Jula showroom has been opened in one of the shopping malls - we presented Jula's product range and offered an access to JulaClub loyalty programme, as well as bonus coupons to be used during the opening days. In the meantime we started the City Fashion Show - the flashmob-styled presentation of Jula's workwear and other products. We also distributed leaflets in the most popular locations of Bydgoszcz. Last but not least, we helped to repair two park pergolas and a bridge on Brda's bank.
All these activities helped to gather 13 thousand clients during the first three days! Earlybirds could get valuable gifts and some Swedish snacks, and have fun with the cover band.
eXPRESJA was responsible for the creation and execution of the promotion campaign, as well as the opening ceremony.